
"Smart is the new sexy," CBS proclaims this statement in order to broadcast their television show, The Big Bang Theory. However this statement is meant with a touch of irony and sarcasm. Do we honestly believe CBS thinks that smart really is the new sexy? This show encompasses every possible stereotype of the intelligent, yet nerdy type. The men on this show are extremely smart - but even more so, extremely awkward. Stereoptypes of these men included peanut allergies, Star Wars, online worlds, and the inability to talk or interact with females. I felt these stereotypes were over the top, and it didn't just go that way for the smart nerds. Characters on the show that were not geniuses were displayed as unintelligent, generally good-looking, "bimbos" who spent their time partying. Not to mention that guys were the only ones to be seen as geniuses. We see this stereotype throughout television and film - and we usually see these "dorky" geniuses played as males. Sometimes it is painful to watch the interactions these guys have with other people or their choice of fashion.
On the other hand, these guys sometimes creep into the "aww they are so cute" role. As female viewers, we gain sympathy for these men and see their quirky and almost cute sides. The nerds are usually overly nice men who just can't seem to find a good girl who understands them. As a viewer, girls feel sympathy and might even wish for a guy like this. However, in real life - chances are if a guy is really this awkward - they don't stand a chance finding love. Can smart really be sexy? Of course. People want someone who is intelligent - but people also want someone who is confident, easy to talk to, and sexy. This exists, but who really wants to watch someone on T.V. who has all these qualities we wish we had? Playing the nerd role adds humor and wit for our viewing pleasure. We learn to love these characters and I do believe the media has lived up to their statement: turning smart into sexy.






